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Research papers

Is publishing management ready for the future?

Publishing managements which believe they are in 'different' circumstances from the rest of the industry will never survive the next couple of decades - even though this will be a period of tremendous opportunity. Indeed, the years already passed...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Robert Heller
November 23, 1983
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Citation

Heller, R. (1983a, November 23). Is publishing management ready for the future?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-